Oprah Winfrey’s new Weight Watchers commercial is creating an emotional outpouring online. In the ad — Winfrey’s first since announcing her involvement with the company back in October — the 61-year-old media mogul talks candidly about her struggle with weight loss.
“Inside every overweight woman is a woman she knows she can be. Many times you look in the mirror and you don’t even recognize your own self because you got lost, buried in the weight that you carry,” she says. “Nothing you’ve ever been through is wasted. So every time I tried and failed, every time I tried again, and every time I tried again, has brought me to this most powerful moment to say, ‘If not now, when?’”
Oprah announced in October that she had become a spokesperson for Weight Watchers and also paid millions for a 10 percent stake in the company.
Her personal struggle to lose weight and keep it off has been well documented for years. So why does this new ad resonate so much with people?
The fact that it’s Oprah — an incredibly rich and powerful woman — also makes an impact, psychologist Paul Coleman, PsyD, tells Yahoo Health. “We often believe, falsely, that if we had fame or fortune and the love of countless people we would have it all,” he explains. “Oprah has all those things and yet she struggles — she struggles because she realizes there is more to who she is than the trappings of her life.”
The subject of weight loss itself is also an emotional one, points out Clark. “People do feel lost, buried, overwhelmed, and hopeless,” she says. “She addresses this gently by showing her own struggle.”